Overview

Our products and services focus on the best-practice separation and re-combination of personally identifiable information.

This approach is based on advanced cryptomathematics that separate data about an individual from the identity of the individual. This separation is maintained through all forms of processing and storage. Identities and personal data are only recovered together at the point where such identification is essential to the task or process to be performed and where the necessary approvals for access have been granted.

The key benefits are:

• Access controls and privacy procedures need only be applied at the point where identity and personal data are brought together. This greatly reduces the cost and complexity of compliance with Privacy Laws.
  
  
• Data that does not contain individual entities is not subject to privacy laws. Data in this form can be used freely for research and market development purposes.

Also, within this model are options for distinctions between sensitive and non-sensitive data. The permissions for non-sensitive data might be quite broad, while for sensitive data permissions can be limited and require specific approval in each case. A further service is an option by which opportunities can be presented to customers and clients by third parties, or on their behalf, without the third party having access to personal data.

Products

Privacy Solutions' product strategy is to present solutions appropriate to each customer's unique needs. These solutions recognize the need for appropriate integration with the customer's existing legacy systems.

Techniques such as data blinding and compartmentalization are used to disassociate the real-world identity from the corresponding personally identifiable data and online behavior. Once a business applies the data blinding process to customer data sets, the resulting de-identified data represents anonymous customer profiles that can be used for online and offline purposes whilst adhering to the strictest privacy laws and regulations.

Thus personalization can be achieved even though the user remains anonymous.

Privacy Solutions' technology forms a spectrum, which can be viewed as a customizable series of modules.

Functionality

Across the modular range of products, a wide range of functionality is deliverable. The following list indicates the breadth of privacy-related functions available:

• Users can browse any Web site without identity or cookie use
• Users purchase anonymously and securely from any site
• Data records are de-identified: identity is isolated from rest of record
• User data records are re-identified only on a need to know basis
• User experience can be personalised based on historical record and current behaviour
• Clients can access their own data from an individual institution or from their records aggregated across multiple entities
• De-identified records can be aggregated into population data-sets
• "Blind" cooperative marketing is permitted
• Customer is given access to personalised applications from multiple institutions from any access point
• Interface combines both anonymous and authenticated applications
• Graded levels of authentication are provided, either with or without digital certificates
• Authenticated users can access applications without needing to possess a smart card and can access from any PC, not just a nominated PC

Product Modules

De-identification
A key concept in privacy technology, this refers to the separation of personally identifiable data from other record data. Identity is substituted with anonymous identifiers, a further round of key stripping and de-identification, and sophisticated encryption prevents hacking to reassemble records.

Private Data Store
This is technology to manage personally identifiable data. It includes rules as to retrieval, use and matching of records with personally identifiable data. It also utilizes distinct legal structures to provide prudential and legal safeguards.

Mass Anonymous Personalization
Existing database technologies can allow personalization of a consumer's online interactive experience based on the user characteristics. Privacy Solutions, however, provides tools to allow a personalized experience without knowing the identity of the user.

Inter-Enterprise Record Collaboration
This technology allows two (or more) enterprises to match consumer data records but keep personally identifiable data secure from access by either contributing enterprise. Implementation requires an intermediary entity running independent systems and sophisticated encryption processes that eliminate the potential for collusion between parties.

Industry Hub for Collaborative Electronic Personal Records
In its ultimate implementation, privacy technology can allow multiple institutions - and their members - to form aggregated, personalized records, yet defining access so that the consumer maintains control over who has access to their data. This is of exceptional importance in the health sector.

Data Asset Management
This is an application enabling contractually and rule driven access to enterprise databases for all nominated staff ensuring regulatory and policy compliance and accurate reporting.

Private Network Access
This technology is a modularised approach to separating identity from action for multiple applications and access to multiple networks and access platforms.

Anonymous web browsing
This technology and service permits users to browse any Web site without identity or cookie use.

Privacy Solutions also has access to other privacy technology systems including:
user authentication technologies;
highly sophisticated password/security systems;
out-of-channel identity validation systems;
personalised health content.

Services

The company has developed a proprietary consultancy methodology, which starts with identification of privacy exposure risk, and culminating with recommended implementation specifications. In effect providing technology implementation planning.

Solutions are necessarily constructed from a selection of the building blocks above, which are then customised for each customer's strategy and integrated to customers' existing legacy systems. Usually the privacy solutions sit as an overlay system, allowing customers to continue to use their legacy systems into the future.

Privacy Solution has a range of professional services:

Awareness
(knowledge of regulatory environment)

Process review
(identify compliance exposures & marketing opportunities)

Process and systems modifications - implementation assistance and review
(to achieve compliance and drive new applications)

Privacy architecture and platform
(recommendations)

Recommendations on authentication techniques
(identify needs and opportunities)

Privacy Solutions' consulting practice is targeted at giving clients solutions on how to adjust business systems and implement platform systems to be both legally compliant and to achieve the maximum brand and revenue return on the use of secure, privacy protected data.

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